stationery design by james wenzel graphic design for printers row meat:
PRINTERS ROW MEAT:
Printers Row Meat is a butcher shop planning to open in Chicago’s South Loop area. Although its concept is based on the neighborhood butcher shop, it will be a high-end meatery offering quality organic meats, cured meats, and other assorted products.
The owner approached me with a logo he had developed. After cleaning up the logo and figuring out the exact PMS colors for Printers Row Meat , the owner hired me to design a professional stationery system. Simple was the mind frame behind this design. The meat sold at Printers Row Meat is pure, so the design had to represent this purity. Instead of printing the copy, "Seth Hamstead etc.", directly onto the paper, I decided to print the negative space around the lettering. The result is fantastic! As is all work done by James Wenzel Graphic Design.