Label concept number five takes the simplicity and "eye catching" to a new level. Many vodka labels have heavy detailed designs that are only noticeable from close up once you have the bottle in your hand. With this label design the label will be visible form far away, grabbing the attention of the consumer right away.
The Russian Star is a huge military tradition. With this label design the star is bleeding off of the label. This implies the star is whole. Once again a camo color is being used for this label. I have never seen a green label for a vodka. If this label was in a mix of other vodkas I am confident it would stand out.
makarov vodka label concept 5 by james wenzel graphic design for baltic product group: