tradesman brew package design by james wenzel graphic design:
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package design | beer labels
TRADESMAN BREW:
Finally, there is a craft brew for all craftsmen: Tradesman Brew. I created the brand identity, creative brief, logo, stationery, and packaging for this concept brewery. This brewery would be for the everyday working man.
Including imagery of old style craftsmen, such as a cooper, blacksmith, and lumberjack, I related this beer to an ideal of the tough working man. Instead of drinking overproduced macrobeers, Tradesman Brew would bring an affordable, well crafted micro-brew to the masses. Tradesman Brew, we’ve mastered the art...