total tackle package design by james wenzel graphic design for maurice sporting goods:
TOTAL TACKLE:
Maurice Sporting Goods is the largest Wholesale Sporting Goods Distributor in the country. The creative director contacted me after he viewed my portfolio. He asked me to design the label wrap for their Total Tackle product line. The product is an all-in-one fishing pole and tackle box. It comes in two different sizes.
The gray area in the design below is clear on the actual wrapper, allowing the tackle box and its contents to show through. I designed the shape of this wrapper to represent a wave. The past design was stagnant. With this new design the eye of the viewer travels all around the package. I also wanted the negative space of the wrapper (the clear area) to mimic the rod of the fishing pole.
I was given a few guidelines for this project. The creative director told me two things: first relate the design to the existing flag design (the flag attaches to the top of the fishing pole and advertises which fish the package is for), second I had to use three languages on the package, English, French, and Spanish. This product is scheduled to debut in Canada in the Spring of 2009.