lockdown brewing company’s label design:
MORE IMAGES:
12 oz label | 24 oz label | 6-pack (product photos coming soon)
LOCKDOWN BREWING COMPANY:
Lockdown Brewing Co is located in Folsom, California. This brewery has a well established brand and marketing plan. Each one of their brews connects with the history of Folsom. The packaging contains imagery from all the historic places including the Rainbow Bridge to their infamous prison. Robert and Jenny Whistler (brewery owners) came to me in need of a few label redesigns and label resizing. They also needed me to apply their design idea to their recently released six-packs. The overall brand identity and label design was created by Ron and Erika Whistler.
I resized the 12 oz labels to fit their new labels and applied the design to the labels for their 24 oz bottle. Jenny wanted to alter the Rainbow Root Beer (located in the middle) by adding an actual rainbow. As you can see there is a bar on the left side of each label along with a color accent of the historic landmark. I applied the rainbow to the bar and bridge on the label.
Jenny also wanted to add some detail to the Represa Red label. This beer has an image of the infamous Folsom Prison. We added the historic shield which is located right above the entrance. Robert and Jenny were more than satisfied with the outcome of this project (view the testimony) Please view the six-pack carriers as well!