simple lube logo design by james wenzel graphic design:
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logo | logotype | simple lube van
SIMPLE LUBE:
Simple Lube is an on-site automotive maintenance. Brian Dow owns simple Lube. Brian came to me wanting a simple, straightforward design. He prides himself on the personal interaction his service delivers. With a lubing van Brian or one of his workers visits your house and performs necessary lubrication to your automobile. The service reminds me and his customers of the days where every gas station was full service.
I wanted to play off of the oldoil can labels and gas station logos with this design. I started out with 15 solid logos but went with this simplified oilcan. The triangle represents an oil-dispensing device. The drop of oil helps signify this. Brian knew what colors he wanted, a deep royal blue along with a strong red. This logo is a contemporary version of vintage oilcan labels and gas station logos.
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