outcome logo design for business logic by james wenzel graphic design:
OUTCOME:
Outcome is a software program from Business Logic developed to help people keep track of their retirement funds and assets. I designed the logo for this program. Business Logic wanted the logo to represent many things coming to a single point because that is what the software does, it takes all of your assets and sees how they will relate to proposed retirement situations.
Keeping in mind the above requirements, I developed a symbol consisting of many lines coming to a single point. The symbol is somewhat out of focus as a result of the distance between the lines and the alternating of the black and rich blue colors. This was intentionally done to represent retirement as a distant, sometimes confusing, goal. Yet, the apex of the symbol points towards "Outcome" meaning Outcome can help focus your goals for retirement.
The strong slab serif used for the logotype of Outcome shows strength, reliability, and timeliness. By using the rich blue color to separate the two words in Outcome I highlighted that Outcome helps customers understand their "out" "come".