Both Bar Louie Dearborn Station and Bar Louie Randolph approached me for a logo design for their back party rooms. They desired something similar to, yet different than, the restaurant’s logo. This logo has been placed on the doors of the back party rooms.
I wanted to design something that could be used on more than just the back party room windows. The concept of putting the "B" and "L" together came from the idea of connecting. When the patrons of Bar Louie go visit one they make connections to their fellow customers and the employees. Overall this logo stays within the Bar Louie brand identity and helps promote the fun, friendly atmosphere of Bar Louie.